Structural Equation Modeling In Business Performance Through Competutive Advantage Wuth Information Technology As Moderating

technology, strategic planning in delivering business performance and competitive
\r\nadvantage of micro and small food-processing industry. The results Showed that the
\r\nmodels of competitive advantage with information technology as moderating on SMEs
\r\nin Batam with the approach of Structural Equation Modeling (SEM) is a models that fit
\r\nbased on the criteria of Goodness of Fit (GoF). Business performance with operational
\r\nindicators influenced by entrepreneurial orientation and strategic planning, and further
\r\naffect the competitive advantage. Information Technology with moderate utilization rate
\r\nindicator of business performance with operational performance indicators that are
\r\nstrengthening influence on competitive advantage on the indicators of the uniqueness
\r\nof the product, not easily imitated and competitive price.