Structural Equation Modeling In Business Performance Through Competutive Advantage Wuth Information Technology As Moderating
TURNITIN

TURNITIN




Oleh:
Dr. Ir. Chablullah Wibisono, MM.


PROGRAM STUDI Magister Manajemen Sains

FAKULTAS Ekonomi

Batam, Indonesia

2018
Abstrak:

This study aims to assess the effect of entrepreneurial orientation, information
technology, strategic planning in delivering business performance and competitive
advantage of micro and small food-processing industry. The results Showed that the
models of competitive advantage with information technology as moderating on SMEs
in Batam with the approach of Structural Equation Modeling (SEM) is a models that fit
based on the criteria of Goodness of Fit (GoF). Business performance with operational
indicators influenced by entrepreneurial orientation and strategic planning, and further
affect the competitive advantage. Information Technology with moderate utilization rate
indicator of business performance with operational performance indicators that are
strengthening influence on competitive advantage on the indicators of the uniqueness
of the product, not easily imitated and competitive price.