The vision of Riau Islands province is "The Riau Islands as Mother of Malay Land so called
Bunda TanahMelayu as a prosperous andnoble vision’. The research was conducted on
government officials in Riau Islands province as policy makersin order to seek answers to
moral phenomenon especially find out the determination of physical, psychological, and
spiritual needs and spiritual motivation to noble characters. The study involved 138
respondents and the numbers of the samples obtained from Solvin formula were 103
respondents.The main instrument in this study is questionnaire. Variable measurement is
conducted by using a Likert scale. Data analysis was performed using Structural Equation
Model (SEM). The software used for the structural analysis is AMOS 22 and from Arbuckle
and for descriptive analysis using SPSS 22. Square Multiple Correlations for Spiritual
Motivationwas 0,255 and for Noble Moral was 0,468. The result showed that the change
determined by Physical, Psychological and Spiritual Needsand Motivation Spiritual was
25,5% and the change of Noble Moral determined by the Physical, Psychological, Spiritual
and Spiritual Motivation was 46,84%. The study resulted in two variables that are
insignificant positive and five variables that are significant positive