The vision of Riau Islands province is "The Riau Islands as Mother of Malay Land so called Bunda TanahMelayu as a prosperous andnoble vision’. The research was conducted on government officials in Riau Islands province as policy makersin order to seek answers to moral phenomenon especially find out the determination of physical, psychological, and spiritual needs and spiritual motivation to noble characters. The study involved 138 respondents and the numbers of the samples obtained from Solvin formula were 103 respondents.The main instrument in this study is questionnaire. Variable measurement is conducted by using a Likert scale. Data analysis was performed using Structural Equation Model (SEM). The software used for the structural analysis is AMOS 22 and from Arbuckle and for descriptive analysis using SPSS 22. Square Multiple Correlations for Spiritual Motivationwas 0,255 and for Noble Moral was 0,468. The result showed that the change determined by Physical, Psychological and Spiritual Needsand Motivation Spiritual was 25,5% and the change of Noble Moral determined by the Physical, Psychological, Spiritual and Spiritual Motivation was 46,84%. The study resulted in two variables that are insignificant positive and five variables that are significant positive.

Keywords: Physical Needs, Psychological Needs, Spiritual Needs, Spiritual Motivation and Noble Moral