Pengaruh Kualitas Pelayanan dan Kualitas Prouk Terhadap Kepuasan Konsumen PT. Indosat Batam
JURNAL

JURNAL




Oleh:
Dr. Ngaliman, S.E., M.Si


PROGRAM STUDI Magister Akuntansi

FAKULTAS Ekonomi

Batam, Indonesia

2016
Abstrak:

The purpose of the study to asses and analyze the effect of the form of quality of the form of quality of service, product quality, the customer satisfaction PT. Indosat Batam.

Variable customer satisfaction (Y), as an independent variable, while the quality of service (X1), product quality (X2), as an independent variable Data werw collected through questionnaires to 50 respondents consumers PT. Indosat Batam. Analysis of the data this study using SPSS 16. The sampling thechnique in this study uses census data sample random sampling and testing techniques of data using test reliability, validity, classical assumptions and multiple linear regression analysis to test andprove the research hypothesis.

The results showed that the positive effect of service quality and significant impact on customer satisfaction at PT. Indosat Batam. The quality of the product does not significantly affect customer satisfaction PT. Indosat Batam and all the variables in the test form of service quality, product quality. Simultaneously positive and significant impact on customer satisfaction PT. Indosat Batam. Results of this study are expected to help improve customer satisfaction in PT. Indosat Batam.